Maison ELÄMA

Not your grandmother's fur

It was at the local fashion pop-up boutique, Cabinet Éphémère in October that I discovered Maison ELÄMA, a modern fur outerwear and accessories line. What caught my eye were the bright colours and contemporary designs. Here was (finally) a local designer making fur fashion attractive and accessible. I also learned that behind the designs are…Read article >>

Kash and Lana

Wrap up in lush luxury

  Kash and Lana is a new online boutique for luxury scarves at affordable prices. Founded by Jasmine Goyer of Montreal, the scarves are sourced from quality and sustainable artisans. Jasmine takes the time to meticulously curate the collection herself and since she sells them directly to her clientele through her website, the scarves are…Read article >>



If one of your New Year’s resolutions was to stop buying so much fast fashion and commit to investing in our local talent, then let’s start with Montreal’s minimalist streetwear designer Travis Taddeo. Starting today and until February 15, you can pick up some basic essentials at his studio sale that are three things: edgy,…Read article >>